New and Improved Anlene TOTAL+ Redefines What It Means to Be Strong from Within

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Drawing on more than 30 years of mobility expertise, Anlene's improved formula combines Yeast Beta Glucan with 25 vitamins and minerals to support adults' everyday nutritional needs.

Strength means more than simply being able to move comfortably. For many adults, it also involves maintaining the overall wellbeing needed to travel, enjoy hobbies, spend active time with family and manage daily routines independently.

Reflecting this wider perspective, Anlene, Malaysia's No. 1 adult milk powder brand^[1]*, has launched Anlene TOTAL+ nationwide. An improved version of Anlene Total 10, the new formula is enhanced with Yeast Beta Glucan to help support the immune system, alongside 25 vitamins and minerals to meet Malaysian adults' everyday nutritional needs.

The formula also brings together key nutrients that support mobility, digestive wellbeing and energy metabolism. As part of a balanced diet and active lifestyle, it is designed to help adults build strength from within.

“For adults today, strength is about more than maintaining well-being. It is about preserving the mobility, vitality and independence that allow them to stay active and engaged in the things they enjoy,” said Joselynn Lim, Head of Marketing of Anlene Malaysia. “This broader understanding of strength is what guided the development of Anlene TOTAL+.”

Building Beyond Mobility, with Mobility at Its Core

Mobility has been central to Anlene's work for more than three decades. Strong bones, joints and muscles remain essential for an active life, while overall wellbeing also involves paying attention to other needs, including immune system function, digestive health and everyday energy.

Immune health becomes particularly relevant with age. Scientific research shows that the immune system undergoes gradual changes as people grow older, potentially affecting how effectively the body responds to infections.^[2] Common colds also remain a regular part of adult life, with scientific literature reporting that adults experience an average of two to three colds annually.^[3]

Yeast Beta Glucan has been studied for its potential role in supporting immune system function, including research involving common colds and upper respiratory health.^[4] This research provides scientific context for its inclusion in Anlene TOTAL+, as the brand expands its nutritional approach beyond its established focus on mobility.

“Mobility will always remain at the heart of Anlene,” Joselynn added. “With TOTAL+, we are building on that trusted foundation to support more aspects of adults’ everyday wellbeing. By combining Yeast Beta Glucan with a comprehensive combination of nutrients for other important areas of adult wellbeing, we want to help Malaysians take proactive steps today so they can continue doing more of what they love in the years ahead.”

More Comprehensive Nutritional Support with TotalMax™

At the centre of Anlene TOTAL+ is TotalMax™, a scientifically formulated blend of 25 vitamins and minerals designed to address important aspects of adult nutrition. When consumed alongside a balanced diet and regular exercise, the formula helps meet everyday nutritional needs while supporting different aspects of overall wellbeing.

• Mobility: MOVEMAX™ combines high levels of calcium, protein and vitamin D with Collagen and vitamin C. These nutrients are important for maintaining bones, joints and muscles to support mobility.
• Immune system support: The formula is enhanced with Yeast Beta Glucan, which may help support immune system function associated with colds.
• Digestive wellbeing: Prebiotic Inulin helps promote a good intestinal environment.
• Everyday energy: Vitamins B1, B2 and B3 help release energy from food, supporting the body's daily energy needs.
• Additional nutritional support: Omega 3 and 6 form part of the formula's comprehensive nutritional profile.
• MFGM: Provides phospholipids similar to those found in the brain. Optimal brain function is important for memory support.

Together, these nutrients offer a more comprehensive approach to adult nutrition, supporting multiple aspects of wellbeing and helping adults build strength from within as part of a balanced diet and active lifestyle.

Beyond Mobility

Anlene continues to champion adult nutrition in Malaysia through scientifically formulated products and initiatives that encourage adults to care for their bone, joint and muscle health. As consumer needs and approaches to healthy living evolve, Anlene TOTAL+ marks the next step in this journey by broadening the brand's approach to everyday strength while keeping mobility at its core.

Whether spending time with family, travelling, pursuing hobbies or managing daily routines independently, maintaining everyday strength can help adults continue enjoying the activities they love with greater confidence and independence. This reflects Anlene's belief that healthy living is not just about adding more years to life, but about helping adults add more life to those years.

Anlene TOTAL+ is now available at major supermarkets, hypermarkets, pharmacies and leading e-commerce platforms nationwide.

References

[1] NielsenIQ report data via Retail Index Service for the adult segment for the 52-week period ending 31 October 2022, Peninsular Malaysia market. Copyright © 2022, NielsenIQ.

[2] Lewis ED, Wu D, Meydani SN. Age-associated alterations in immune function and inflammation. Progress in Neuro-Psychopharmacology & Biological Psychiatry. 2022;118:110576.

[3] Arroll B. Common cold. BMJ Clinical Evidence. 2011;2011:1510.

[4] Zhong K, Liu Z, Lu Y, Xu X. Effects of yeast β-glucans for the prevention and treatment of upper respiratory tract infection in healthy subjects: a systematic review and meta-analysis. European Journal of Nutrition. 2021;60(8):4175–4187.