Tsubaki Celebrates The Modern Woman With Japanese Haircare For Everyday Confidence

Share

TSUBAKI celebrates modern women with targeted Japanese haircare solutions as City of TSUBAKI 4.0 returns with a collaboration with GUNG Jewellery, connecting haircare, personal style and everyday confidence.

(From left: Carrol Tan, Head of Trading, Watsons; Yinn Oii, Founder and Creative Director of GUNG Jewellery; Frederick Ng, General Manager and Country Representative for FineToday Malaysia and Indonesia; Caryn Loh, Regional Managing Director, Health & Beauty Asia and Regional Exclusives Director of Watsons AS; Danny Hoh, Chief Operating Officer; and Quah Jia Min, Regional Marketing Vice President.)

TSUBAKI, the Japanese haircare brand renowned for its beauty innovations, celebrates the modern woman with targeted care for individual hair and scalp needs. Combining Japanese beauty traditions with haircare technology, the brand offers solutions for concerns including dryness, frizz, lack of volume, hair fall and dandruff, helping women enjoy smoother, more manageable and fuller-looking hair while caring for their scalp.

With TSUBAKI Oil Force and ShineLock Technology helping to lock in up to 72 hours of shine for smooth, bouncy hair, TSUBAKI brings lasting haircare benefits into everyday routines. For women balancing work, personal commitments and time for themselves, this means care that is effective, enjoyable and easy to maintain, complementing their lifestyles and the way they want to look and feel.

“The launch of our TSUBAKI Premium EX Dandruff Care & Repair range marks a new chapter in delivering our promise of ‘Japan Salon Quality Hair at Home’ to more consumers,” said Frederick Ng, General Manager and Country Representative for FineToday Malaysia and Indonesia. “With a full range of solutions for different hair and scalp needs, we can now offer a more complete approach to care, from shine, smoothness and damage repair to scalp comfort. This is an important step in our commitment to helping every woman find the care she needs to enjoy beautiful hair and lasting confidence.”

Discover the TSUBAKI Haircare Range

TSUBAKI Premium Moist & Repair

Shampoo / Conditioner

RSP: RM50.00 each

Enriched with Hyaluronic Acid and Moist & Rich Complex.

• Fights frizz, restores smoothness and delivers deep hydration lasting up to 72 hours.

TSUBAKI Premium EX Hair Fall Care & Repair

Shampoo / Conditioner

RSP: RM55.00 each

Features Bond Restore Technology to reduce cuticle friction and strengthen hair from within.

• Scalp Care Complex with citrus unshiu peel extract for added moisture.
• Clinically tested to reduce hair fall up to five times within 10 days.

TSUBAKI Premium Cool & Repair

Shampoo / Conditioner

RSP: RM50.00 each

Provides an instant cooling and refreshing scalp sensation.

• A popular choice for relief in Malaysia's humid climate.

TSUBAKI Premium Volume & Repair

Shampoo / Conditioner

RSP: RM50.00 each

Provides up to 100 hours of volumised strength.

• Delivers an instant 128% boost in volume after one use.

TSUBAKI Premium EX Damage Care & Repair

Shampoo / Conditioner

RSP: RM55.00 each

Powered by Ionic-EX Repairing Ingredients with 3D repair technology.

• Improves cuticle smoothness, deeply nourishes and provides up to 72 hours of care.
• Clinically tested to reduce damage from the very first use.

TSUBAKI Premium EX Dandruff Care & Repair

Shampoo / Treatment

RSP: RM55.00 (Shampoo) / RM43.00 (Treatment)

Combines Advanced CleanScalp Technology with a Japanese Scalp Spa Formula for dandruff-prone scalps.

• Provides 72-hour itch relief and flake protection.*
• Helps balance scalp hydration and sebum in 28 days.

* Based on a clinical test involving 20 respondents in China, May 2025.

TSUBAKI Premium EX Repair Mask

RSP: RM65.00 each

Enriched with Camellia Oil, Royal Jelly and Ionic Repair Ingredients.

• Clinically proven, with 96% of users reporting improved repair of hair damage.

Through its presence at Watsons Malaysia and other authorised pharmacy retailers, TSUBAKI makes its wide range of targeted hair and scalp care products more accessible to Malaysian consumers.

“Helping our customers feel confident in their beauty choices begins with making quality products and trusted brands more accessible,” said Caryn Loh, Regional Managing Director, Health and Beauty Asia and Regional Exclusives Director for AS Watson. “TSUBAKI strengthens our haircare offering with solutions for different hair and scalp concerns, helping customers find products that suit their needs. Through City of TSUBAKI 4.0, we are delighted to bring the brand closer to consumers, giving them the opportunity to explore its range and discover how haircare can complement their personal style.”

Now in its fourth edition, City of TSUBAKI 4.0 extends the brand's focus on confidence into personal style through this year's collaboration with GUNG. The partnership connects the care women put into their hair with the jewellery they choose to express their personality. Together, the brands celebrate the individual touches that make a look feel personal, from smooth, flowing hair to a favourite accessory.

Consumers can discover TSUBAKI's haircare range at Watsons Malaysia, both online and in-store, through TSUBAKI's official e-commerce stores, and at other authorised pharmacy retailers. To ensure product authenticity, consumers are encouraged to purchase only from the brand's official stores and authorised retailers. For more information, follow TSUBAKI Malaysia on Facebook at www.facebook.com/TSUBAKI.my and Instagram at @TSUBAKI_malaysia.